papagayo®
FRUIT WITH HELLA COLOR
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The fruits compose the most colorful melodies for him,
each color of each fruit is a message,
a note that floats in the wind.
If only we could see its glow,
understand that melody of chromatic explosions;
but there is a reason why he was chosen;
with his song he replies to the fruits' song;
with his eyes, adapted to recognize the colors,
he reads the fruit score: the bright yellow of a pineapple,
or the color of the sunset, impregnated in the papaya.
Obeying his senses, he chooses the best ones;
the harvest goes to cities and towns,
for those who love nature as much as he does,
those who smile at the first bite.
This is the story of Papagayo, the one who shared with us his greatest treasure:
fruit with hella color.
TASTEFUL FRUITS
AROUND THE COUNTRY
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Papagayo is a tropical fruit seller in Guadalajara’s Mercado de Abastos, the main food supply center in the city. The whole family has been in the fruit business for a while now, and they are keen at finding the most tasteful and sweetest fruits around the country. Just as parrots do out in the wild, paired with an skilled eye to see something in fruits that others don't.
Papagayo’s inspiration is literal: papagayos and other parrots are paired with four conic cells which allows them to perceive colors in fruits humans don’t get to see. This particularity makes it easy for them to find better fruits, more mature and to know when they’re ready to be eaten. Its roots come from an arab onomatopoeia of a parrot’s cheerful yell, babag.
FRUIT JUNGLE
PAPAGAYO house
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This wasn’t the only inspiration, the vibrant colors of the bird found their way to the brand’s palette; for the logotype: the papagayo is present showing its true colors, we also used this symbol to create the letters, so they meet the smooth curve of the feathers and the sharp edges such as the peak. The result is a joyful brand, fresh and with movement.
We didn’t stop there, we reimagined the whole jungle as a fruit jungle, where Papagayo would obviously live, this illustration lives in tote bags, business cards and posters we create for the brand marketing.
